Recovo Green Claims Directive 2 | Recovo

Green Claims Directive

LAW APPLICATION STATUS: PROPOSED

Make green claims reliable.
Protect consumers from greenwashing.
Allow consumers to make better-informed purchasing decisions.
Boost circular economy business models.

New criteria to stop companies from making misleading claims about environmental merits of their products and services.

REQUIREMENTS

Specific and backed by science: Claims should clearly state the environmental benefit and be supported by reliable scientific evidence.
Unambiguous and truthful: Avoid using vague or misleading language that could confuse consumers.
Accurate and proportional: Don't overstate the environmental benefit or claim a general benefit when only a specific aspect is eco-friendly.
Clear and relevant: Consumers should easily understand the claim and how it applies to the product's life cycle, from creation to disposal.

WHO IS AFFECTED?

Textile manufacturers in the EU
Textile importers in the EU.
Textile distributors in the EU.
Retailers in the EU.

Recovo lab SL, within the framework of the ICEX Next Program, has had the support of ICEX and the co-financing of the European FEDER fund. The purpose of this support is to contribute to the international development of the company and its environment.

Recovo lab SL, within the framework of the ICEX Next Program, has had the support of ICEX and the co-financing of the European FEDER fund. The purpose of this support is to contribute to the international development of the company and its environment.