Green Claims Directive

Green Claims Directive

LAW APPLICATION STATUS: PROPOSED

  • Make green claims reliable.
  • Protect consumers from greenwashing.
  • Allow consumers to make better-informed purchasing decisions.
  • Boost circular economy business models.
Open Quotes

New criteria to stop companies from making misleading claims about environmental merits of their products and services.

Close Quotes

REQUIREMENTS

  • Specific and backed by science: Claims should clearly state the environmental benefit and be supported by reliable scientific evidence.
  • Unambiguous and truthful: Avoid using vague or misleading language that could confuse consumers.
  • Accurate and proportional: Don't overstate the environmental benefit or claim a general benefit when only a specific aspect is eco-friendly.
  • Clear and relevant: Consumers should easily understand the claim and how it applies to the product's life cycle, from creation to disposal.

WHO IS AFFECTED?

  • Textile manufacturers in the EU
  • Textile importers in the EU.
  • Textile distributors in the EU.
  • Retailers in the EU.

MARKETPLACE

Provide data to demonstrate brand's  Green Claims transparency about:
  • Real deadstock fabrics label indicator.
  • Materials' LCA impact.
  • Materials' origin and distribution.
  • Recycled content %.
  • Durability.
  • Synthetic materials %.
MARKETPLACE