8 million liters of water saved so far by our reusing initiative

Lovely Lane’s mission is to give you that satisfying feeling that you’ve payed for a fairly high cost price without paying too much for nonsensical costs on their side such as shops, agents, marketing, office, staff etcetera by buying our garments. They work on the basis of made to order principle. No waste.

The most sustainable option is to use what already exists

Conscious brand Lovely Lane has partnered with Recovo to launch their new dress using deadstock fabrics.

This iconic piece is made from crepe fabric that otherwise would have gone to waste.

The most sustainable option is to use what already exists

By repurposing this crepe fabric Lovely Lane has saved very precious natural resources used for new fabric production. To be exact:

202,5 liters of water saved

17,01 kg of CO2 emissions saved

8,1 g of PO4 saved

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